Hey Square Retailers! 👋

We're a retail clothing shop and use Square for Retail for everything.

We're slowly organizing our inventory to launch our online store and need your help with something: how you name your items!

We've been doing it differently across our team, and now we need one simple way to name products that works for both our physical store and our website.

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The Naming Challenge

The tricky part is that the same item name shows up in two very different places:

In-Store (Receipts & Register): Names need to be short so they don't look messy or too long on the paper receipt.
Online (Website & Google Search): Names need to be descriptive and rich with keywords (SEO) so customers can easily find them when they search online.

Right now, our idea is to use: Brand + Product Name + Key Feature.

Example: Dickies Original 874® Work Pants

This is okay, but we wanted to check in with the community for suggestions!

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What We Need Help With

For those of you running both a physical store and an e-commerce site on Square, how do you handle this balancing act?

What is your item name structure? (Do you use codes, abbreviations, etc.?)
What's the maximum length you recommend for the primary item name to keep receipts clean?
Do you use the other fields in the Square Item Library (like the full description or SEO fields) to boost your online search results, while keeping the main item name short?

Any advice on creating a structure that's SEO-friendly but also works great on a small receipt would be super helpful! Thanks! ☀️

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